How Hospitality and Healing Created Lifetherapy. The Story Behind a Brand that Blends Mood, Memory and Meaning.

Before Lifetherapy was a brand, it was a way of being. A calling to embrace people with presence, warmth, and care.

Long before “self-care” became a buzzword, I was living it. Not as a luxury, but as a lifeline. I’ve spent over 30 years as a female entrepreneur, and that journey began not in a lab or a boardroom, but in a small boutique where I learned the magic of meaningful connection. 

Later, it grew into a space I named Embrace Boutique & Bistro — a name that captured my mission: to create a place where people felt instantly cared for. 

Whether it was the aroma in the air, the way a table was set, the products I curated, or the energy of the staff, the space was rooted in something deeper than service. It was about how you make people feel.

That belief, that true hospitality is about presence, still lives at the heart of Lifetherapy.

Lifetherapy was born out of recovery, resilience, and an overwhelming belief that the hardest seasons can still bring beauty.

At 23, I suffered a stroke that changed everything. I left my marketing job to help run my mother-in-law’s boutique and quickly fell in love with retail. I added a 40-seat bistro and poured my passion for hospitality into that space. Even as I battled endometriosis and navigated motherhood, marriage, and my entrepreneurial dreams.

Life didn’t slow down. My son was just two years old when a mysterious fever landed us in the hospital, where we learned he had a life-threatening abscess on his liver. While he made a full recovery, the experience shifted something in me. Still, I pushed forward. I opened a second restaurant-boutique, raised my children, and tried to ignore the pain in my body until it could no longer be ignored. A hysterectomy followed. Then came the day we learned our daughter had a brain tumor. We discovered this during a routine orthodontic x-ray.

Within months, I was recovering from a second hysterectomy, my daughter was undergoing brain surgery, and the 2008 financial crash was unraveling my business. The heartbreak of closing my beloved boutique & bistro felt like losing a piece of myself. But amid all the upheaval, something else began to emerge.

I returned to simple rituals: scent, water, breath, quiet, intention. These weren’t indulgences. They were survival. Little acts of grace that helped me feel whole.

That’s when Lifetherapy was born. From the intersection of hospitality and healing. From the realization that self-care isn’t about pampering, it’s about presence. It’s about creating intentional moments that remind us we are still here, still worthy, still enough.

I started blending ingredients, playing with scent, crafting mood-driven products that offered more than fragrance… they offered grounding. And unlike all my entrepreneurial pursuits before, this didn’t feel like work. It felt like healing.

Today, every Lifetherapy product carries that legacy:

• That scent can shift a mindset
  
  

• That a simple hand wash can offer a pause
  
  

• That a bubble bath can become a sanctuary
  
  

Lifetherapy isn’t just a lifestyle brand. It’s a love letter to resilience. A reminder to women especially the ones juggling everything that they are allowed to slow down. That they don’t have to wait for a crisis to care for themselves.

If my family’s health struggles taught me anything, it’s that some of life’s richest moments don’t happen on perfect days.

They happen in hospital rooms, in the pause between doctor’s visits, in the stillness when everything else falls away. It’s there, in the raw, quiet, fragile places, that we rediscover what it means to truly live.

And now, my mission is to bring that same sense of presence and peace into your home. 

With every scent, every soak, every swipe of lotion, I hope Lifetherapy reminds you that you are not alone, and that your wellbeing matters.

This is my way of continuing to embrace people, not just at a table or boutique, but in their own homes, their own quiet rituals, their own sacred space of care.

Thank you for being part of this journey.
You are the heart of this brand.

— Lynette Lovelace
Founder, Survivor, Mother, and Creator of Lifetherapy