From the Heart of Cosmoprof: A Glimpse Into Lifetherapy’s Journey

What does it really mean to bring a brand to life at a trade show like Cosmoprof?

For us at Lifetherapy, it’s never just about product placement—it’s about sharing purpose, sparking emotion, and showing up fully as who we are: a founder-led, mood-driven, heart-forward brand with a clear mission.

This year marked our very first time exhibiting at Cosmoprof Las Vegas within Discover Beauty, and it was nothing short of extraordinary. The energy, the conversations, the recognition—we felt seen. And perhaps more importantly, our message was heard.

We were honored to be featured in WWD's round-up of standout brands from the show, and they couldn’t have captured our essence more perfectly:

“Lynette Lovelace, founder of Lifetherapy, has been ahead of the curve in linking scent to emotional well-being. Since 2009, her brand has championed fragrance as a tool for emotional reset, positioning it as a daily ritual for self-connection…”
— WWD, July 2025

The article went on to highlight our mood-based scent names—Loved, Inspired, Energized, Grounded, Transformed, and Empowered—and how each was designed not only to smell beautiful, but to support emotional well-being through intentional daily rituals.

“I created a mantra for every fragrance to get the user thinking about how fragrance makes us feel… When you smell something, you feel something. It’s a mindful reminder of that.”
— Lynette Lovelace, founder of Lifetherapy

That’s always been the heartbeat of Lifetherapy. We believe that self-care should be simple, sensory, and deeply personal. That a body wash or candle can do more than clean or scent a space—it can ground us, uplift us, reconnect us.

Trade shows like Cosmoprof are intense—long days, back-to-back conversations, and standing under bright lights with hopeful hearts—but they’re also incredibly fulfilling. We got to tell our story to people who hadn’t yet heard it. We had a visit from HSN. We shared space with likeminded brands. And we felt the industry opening its arms to the idea that mood-based beauty is more than a trend—it’s the future.

But here's the truth: none of this would be possible without you—our customers, our community, our champions. You’re the ones who believed in mood-driven beauty before it was trending. You chose to light the candle, draw the bath, whisper the affirmation. You’ve made Lifetherapy part of your daily rituals, your homes, your healing.

When we speak about growth, recognition, and expansion, it’s not just our story—it’s yours too. You’re the reason we get to do this. You’ve helped shape this brand, and you’re helping carry it forward. Every purchase, every post, every heartfelt message… it all matters more than we can say.

To our retail partners and customers alike: thank you. Whether you’ve carried us from the early days or are just now discovering us, you’re part of this mission. You’re the bridge between our vision and the customer’s experience—and your belief in Lifetherapy allows us to continue expanding.

We're excited for what’s ahead: new doors, new collaborations, and continued connection. We’ll keep showing up with integrity, curiosity, and care. That’s what you can always count on from Lifetherapy.

With deep gratitude,
Lynette Lovelace
Founder, Lifetherapy

Mood driven beauty... where scent meets emotional wellbeing.

Lynette Lovelace talks about how important it is to believe in yourself.